What is digital marketing?

 Digital marketing refers to all the marketing techniques used on digital media and channels to promote products and services. In digital marketing, an essential notion emerges, interactivity. We can also talk about web marketing since the difference is mainly related to the environment, here the internet.

Digital marketing, unlike traditional marketing, puts the customer at the heart of its strategy. Digital marketing is the result of two developments: marketing applications linked to the Internet and those linked to new information and communication technologies.

In this article defining digital marketing, we will present it in its different forms. We can cite among others, emailing or email marketing , natural referencing or SEO , commercial links etc.


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